$100M+ managed. Performance that compounds
We’re not a marketing agency running a checklist. We’re the senior
performance team behind brands ready to scale across paid social,
paid search, and the channels everyone else hasn’t caught up to yet.
Hi, I’m Kitty and I built KZ Growth for brands that care about results. Over the past 7+ years, I’ve worked as a hands-on performance marketing strategist, managing and scaling campaigns for brands such as Goop, FIJI Water, Livewell and Posh Peanut, alongside dozens of ecommerce and growth-stage companies.
I intentionally keep this a boutique.
When you work with us, you're working directly with a senior team not having your account passed to a junior.
Most brands don't have a traffic problem they have a strategy and creative problem. Throwing money at platforms without the right structure, messaging, and testing system leads to wasted spend.
We create full-funnel Meta, TikTok, TikTok Shop GMV Max, and YouTube advertising strategies that consistently attract, nurture, and convert new customers.
From Google Search to Performance Max and Bing Ads, we optimise campaigns that maximise visibility while improving efficiency and return on investment.
As an early adopter of ChatGPT Ads, we help brands reach high-intent audiences through AI-powered advertising placementsdesigned for the next generation of search.
We produce high-converting concepts, ad creatives, messaging frameworks, and video assets informed by data and continuous testing.
From channel strategy and budgeting to managing external partners, we help businesses build marketing systems that support long-term growth.
We partner with agencies that need experienced paid media specialists while remaining completely behind the scenes.
Real campaigns. Real numbers. Select a case study to see how we did it.
A D2C e-commerce retailer in the med-spa
space, positioned as the “Sephora for
medical-grade skincare,” with a strong
existing retention ecosystem (email + app).
Increase profitability by acquiring new
customers more efficiently without
relying on retargeting-heavy strategies.
Rather than competing with the brand’s already mature retention channels, the strategy
focused exclusively on top-of-funnel acquisition.
Integrated Converge with a custom New Customer event to optimise campaigns specifically for first-time buyers.
Allocated 100% of Meta spend to TOFU, avoiding overlap with email and app-driven retargeting.
Deployed a structured testing framework centred on first-time customer offers and UGC-style creatives designed to convert cold audiences
Prioritised efficiency on new customer acquisition cost, rather than blended ROAS
A real estate developer in Mexico targeting U.S.-based investors for high-ticket property purchases.
Generate qualified leads for the sales team within a highly constrained budget.
With only $20/day to work with, the strategy prioritised precision over scale.
Focused exclusively on high-intent, long-tail keywords to capture qualified demand
Built a dedicated, U.S.-focused landing page tailored to investor concerns and expectations
Positioned key resources and fact sheets behind a form to increase lead quality
Optimised for cost-per-lead while maintaining high intent traffic
A D2C swimwear and activewear brand looking to accelerate online sales growth through Meta Ads.
Increase revenue while maintaining sustainable advertising efficiency as spend scaled.
Rather than pushing prospects directly into a sales campaign, the strategy focused on warming cold audiences before driving conversion.
Used top-of-funnel engagement campaigns to introduce the brand and build qualified audiences at scale.
Leveraged value-based lookalike audiences to reach new customers most likely to purchase.
Re-engaged users who interacted with the brand through engagement campaigns, creating a seamless path from discovery to purchase.
Built a campaign framework capable of increasing spend without sacrificing efficiency.
A Canadian handcrafted jewelry brand looking to grow online sales efficiently through Google Ads.
Drive profitable e-commerce growth while maintaining a low cost per acquisition.
The strategy centred around leveraging Google’s Performance Max campaign type to maximise reach across Search, Shopping, YouTube, Display, Discover, and Gmail while feeding the algorithm high-quality customer and conversion data
Optimised towards both Add-to-Cart and Purchase events to provide stronger learning signals during scaling.
Implemented Target ROAS bidding to prioritise profitability while growing revenue.
Leveraged first-party customer data through Customer Match audience signals, paired with broad search themes to uncover new demand.
Updated image and video assets quarterly to maintain engagement and prevent creative fatigue.
No layers. No junior handoffs. Just a senior team focused on
one thing performance that compounds.
